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Choosing a specific demographic to target with your side gig means you can cater to specific peoples’ needs. 

On one hand, narrowing your focus means your side gig has the potential to be “sexier” to prospects, leads, and customers. As a boutique, specialized company, you have an appeal that many folks might prefer over a larger business with a more generalized approach. Your brand is particularly relevant to specific demographics—your expertise is nuanced. 

If you can choose the right niche, your side gig has the capacity to stand out above even the fiercest of competitors. Also, your particular products or services will have a dependable customer base. You’ll know that you can appeal to customers who belong in the niche you chose and create products or services pertinent to the industry’s needs. 

Choosing a niche to focus on with your business isn’t difficult. It’s really all about creating your brand around a topic you are passionate about and a client base that you’re passionate about serving. 

So, here are two important factors to take into account when choosing your niche for your side gig.

1. “What Do I Enjoy Doing?”

Make sure the niche you choose for your business is a subject matter, topic, or area that’s interesting to you. That means that you already like to learn about it. 

The subject shouldn’t just seem interesting or as though you might like to “dip your toe” in it. You’ll be much better off if you’re sure it’s something you can be sustainably interested in doing. Perhaps that means it’s something you do in your spare time. It could be a topic you already read about or talk about. If you go into it knowing you’ll be enjoying what you’re doing then the work won’t ever feel like work.

List as many topics that you can which interest you. If you’re not sure, just take a look at your bookshelf. Look at what podcasts you listen to. Look at what TV shows you watch. When you identify what niche interests you, you’ll be happy to get out of bed early on a cold morning.

Running a business isn’t easy and if you’re not passionate about running your business then you’re much more likely to quit. Ensure that you’re passionate about your business and that you won’t be quick to quit by choosing a niche you enjoy working in. Help yourself to persevere through the hard times by making certain that you are driven by what you do.

2. “Who Is My Ideal Client?”

What type of client do you want to serve? You might love learning about the entertainment industry but hate working with entertainers. If that’s the case, then it’s wise to choose a different niche—you can’t dislike your clients. That’s just not a relationship that will yield good business.

One way to figure out what type of client you want to serve is to think about what impact you want to make. Businesses are all about creating an impact on the clients they serve. If you want to change lives, whose lives do you want to change?

Identify Your Niche and Build Your Side Gig Around It!

You can’t do everything for everyone. Choose a focus for your brand. Specialize your services to a particular market. Fine-tune your marketing efforts. Play to your strengths and highlight them for people who they’ll resonate with. Pick a lane and stay in it. 

Choosing a niche will position you as an expert in the field you choose to operate in. You can support your role as an expert in that niche by being consistent with your posts, videos, and responses on social media.